tag:blogger.com,1999:blog-58675127132836651612024-02-19T07:10:01.959-08:00Singapore Navy Ad CampaignAnonymoushttp://www.blogger.com/profile/02145005637349824333noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5867512713283665161.post-16479606629128761752009-08-12T06:40:00.000-07:002009-08-12T07:48:53.607-07:00<img src="file:///C:/Users/Thomas/AppData/Local/Temp/moz-screenshot.jpg" alt="" /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZclyVoDV6-U4MbHiZBLmImz86j6vC_Cal6ryEtGxOchKQwf-Hd6NLeUhUi6vlSWAvDYNQuOAMYBAED_zeTxaoo0kCVMgsL6ktLMgozT73AlJK0wT_l_P750ZnsmVJAXLTGJriPmmmXr0/s1600-h/Navy+Uniform+DM_sml.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 620px; height: 415px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZclyVoDV6-U4MbHiZBLmImz86j6vC_Cal6ryEtGxOchKQwf-Hd6NLeUhUi6vlSWAvDYNQuOAMYBAED_zeTxaoo0kCVMgsL6ktLMgozT73AlJK0wT_l_P750ZnsmVJAXLTGJriPmmmXr0/s640/Navy+Uniform+DM_sml.jpg" alt="" id="BLOGGER_PHOTO_ID_5369074843214854578" border="0" /></a><span style="" onmouseover="_tipon(this)" onmouseout="_tipoff()">Saatchi & Saatchi Singapore created a direct mail piece that when opened shows off a crisp, white Naval Officer's jacket, complete with medals and decorations.</span> The mock uniforms are to help the students better imagine themselves dressed for success. 6,000 direct mailers were mailed to graduating 'A' level students in December 2008. 4.7% of them responded, considered a higher than average response rate compared to previous direct mailers sent out.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimUuTyH_3ew5TWLYLrBMoJIgqLphQNNTGKOiFImPgAzTTwBxMKAyQhxWhzNQly3jG3TFD_rkcgluO1B4OJURm7m6dCwxgcF9c-KgfsoXZ_ZBVrR74L4Lc2UCEJR2c4tK2fbqzhKz4DdJE/s1600-h/Navy-Uniform-DM_sml2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 620px; height: 515px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimUuTyH_3ew5TWLYLrBMoJIgqLphQNNTGKOiFImPgAzTTwBxMKAyQhxWhzNQly3jG3TFD_rkcgluO1B4OJURm7m6dCwxgcF9c-KgfsoXZ_ZBVrR74L4Lc2UCEJR2c4tK2fbqzhKz4DdJE/s640/Navy-Uniform-DM_sml2.jpg" alt="" id="BLOGGER_PHOTO_ID_5369074468446948162" border="0" /></a>"We sent out direct mailer packs, which opened out to be the ultimate uniform - a crisp, white Naval Officer's jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected. The life-sized uniform could be held up, immediately allowing the recipient to see how he would look in it. A business reply card was placed in the breast pocket."<br /><a href="http://work.canneslions.com/direct/entry.cfm?entryid=20631#"><br />Link to Cannes Lions Saatchi & Saatchi entry</a>, via <a href="http://74.125.115.132/translate_c?hl=fr&ie=UTF-8&oe=UTF-8&langpair=fr%7Cen&u=http://www.campaignbrief.com/asia/2009/08/seennoted-do-you-fit-the-role.html&prev=/language_tools&rurl=translate.google.com&usg=ALkJrhiL8Hnhg5eHkIn1XUUnCbMT_q53vg">Campaign Brief Asia</a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBDmV4uuuJtYiAs8zVPX7EgxkWxEkdL6yNSbFfLcSiMoBagksO7d5VOxzOM65sYmRUITWo0Y8gjm8tjhyphenhyphen3IXAEXz8y8UhKrHWQZBblCKTz5DP_DnwM53kf74W3ZjyoUZBzL1MYkZM6zMo/s1600-h/Navy-Uniform-DM_sml.jpg"><br /></a>Anonymoushttp://www.blogger.com/profile/02145005637349824333noreply@blogger.com0